Privacy Policy
Last updated: July 27, 2026
This privacy policy describes how World War X ("the App", "we", "us") collects, uses, and shares information when you use our mobile application or web app. It applies to the App on all platforms on which it is distributed.
Information We Collect
To run your game account and provide the App, we collect and store:
- Account and game data — a player identifier, a device identifier, your chosen display name, and your game progress (levels, currencies, cards, match history, trophies, purchases).
- Device identifiers — including your device's advertising ID (for example the Google Advertising ID or Apple IDFA), device model, operating system version, and language.
- Approximate location — a general region or country derived from your IP address. We do not collect precise or GPS location.
- Purchase history — records of in-app purchases you make. Payments are processed by the app store; we never receive or store your card or bank details.
- Customer support content — if you contact us through the in-game support chat, the messages you write and any images you choose to attach.
- Diagnostics and crash data — crash reports, error logs, and performance information such as frame rate and load times.
- Gameplay analytics — in-game events such as matches played, progression milestones, and feature usage.
Information We Do Not Collect
We do not collect your email address, real name, phone number, precise location, contacts, calendar, or any payment card details. If you choose to link a Google, Play Games, or Apple Game Center account for account recovery, we receive only an opaque account identifier from that provider — never your email address or profile details.
How We Use Information
- To create and operate your game account and save your progress.
- To deliver in-app purchases and restore your entitlements.
- To display advertising, including rewarded video ads.
- To measure the performance of our advertising campaigns (see below).
- To diagnose crashes, fix bugs, and improve game balance and performance.
- To respond to you when you contact customer support.
- To detect and prevent fraud and abuse.
Advertising and Attribution
The App displays ads provided by Google AdMob, and we use AppsFlyer to measure which advertising campaigns lead to app installs. These services may collect your advertising ID, IP address, general location derived from that IP address, and information about how you interact with the App and its ads.
AppsFlyer may share limited event information (such as that an install occurred, that you reached an early progression milestone, or that a purchase occurred) with the advertising networks we run campaigns on, including Meta (Facebook), so those networks can measure and improve campaign performance. These events are tied to advertising and device identifiers, not to your name or email address.
Third-Party Services
We share data with the following service providers, each of which handles data under its own privacy policy:
| Service | Purpose | Privacy policy |
|---|---|---|
| Google AdMob | Advertising | policies.google.com/technologies/ads |
| AppsFlyer | Advertising attribution and measurement | appsflyer.com/legal/privacy-policy |
| Meta (Facebook) | Advertising campaign measurement | facebook.com/privacy/policy |
| GameAnalytics | Gameplay analytics | gameanalytics.com/privacy |
| Sentry | Crash and error reporting | sentry.io/privacy |
| RevenueCat | In-app purchase management | revenuecat.com/privacy |
| Google Play Games Services | Optional sign-in and account recovery | policies.google.com/privacy |
| Apple Game Center | Optional sign-in and account recovery | apple.com/legal/privacy |
We do not sell your personal information.
Ad Personalization and Consent
Where required by law (for example in the European Economic Area and the UK), you will be shown a consent dialog before personalized ads are displayed. You may accept or decline personalized advertising. If you decline, you will still see ads, but they will not be tailored to your interests.
On iOS devices, you may also be asked for permission to track via Apple's App Tracking Transparency framework. You can change this permission at any time in your device settings. On Android, you can reset or delete your advertising ID in your device's settings.
Data Retention and Deletion
We retain your account and game data for as long as your account exists. You can delete your account and its associated data — including your game progress and any support conversations and attachments — from within the App. Once deleted, this data cannot be recovered.
If you need help deleting your account, contact us at the address below.
Children's Privacy
The App is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Data Security
All communication between the App and our servers is encrypted in transit using HTTPS. Your game data is stored on infrastructure operated by Cloudflare. While no method of transmission or storage is completely secure, we take reasonable measures to protect your information.
International Transfers
Your information may be processed and stored in countries other than your own, including the United States, where our service providers operate.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be reflected on this page with an updated date.
Contact Us
If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at: support@mofungogames.com